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5 Reasons Why Your Business Needs To Invest In SEO

SEO for online businesses
by
May 23, 2018
in SEO
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When was the last time you opened a phone book? Not many years ago the Yellow Pages was the go to when looking for a business or service. Although in the digital age, internet search engines have taken over the role of the phone book, as the go to for when we are looking for products or services. Although the internet has changed a lot over the last decade one thing that has consistently increased is the amount of searches that occur on search engines like Google every day. On a search engine like Google, there are now over 40,000 searches every second.

But how do you make your business show up on top of these search listings? Through search engine optimization, a series of tactics to increase your ranking on search engine results. Unfortunately, it is not straightforward to get your business showing up on the first page, which is why you often have to call in the professionals like CURIX InfoTech who are experts in SEO in India. Below we will cover some of the top reasons why SEO is such a valuable investment for every business.

1. More Quality Traffic

SEO brings in much more highly qualified traffic than PPC campaigns or other forms of online advertising. As with SEO you are capturing those actively looking for your service or products. Unlike pay-per-click ads, organic SEO listings are seen as much more trustworthy and get much higher click-through-rates. As many searchers automatically skip over PPC ads due to the thought that they have just paid to show in the position notearnt the position with investing into SEO. Organic search traffic is already interested in your products and services, so is much more likely to convert. By reaching the top position in a search engine you will receive over 30% of the search traffic, inconsistently drops down to 17% in second place and 10% when you show in third place. But once you get to the second page of results you will get less than 1% of the traffic. This is why it is so important to invest in a SEO strategy, in order to get on the first page for high traffic keywords specific to your business and drive more highly relevant traffic to your website.

2. Increase Leads & Sales

Bringing more quality traffic to your website will no doubt boost your leads and sales. By investing in SEO and raising your rankings in Google you send more traffic to your website. By raising your ranking on search engines like Google, your business will become a lot more visible online. This means more traffic will come to your website which will generate more leads and sales for your business.

3. Cost Effective

SEO is an extremely cost-effective digital marketing strategy, as unlike PPC advertising with SEO you do not have to pay per click. Once you invest money in SEO you do not have to pay per result, so it is a lot more cost-effective. If you get to the top of the page in SEO you do not have to pay a premium for all the leads that come in. Also unlike PPC, the results are more long-lasting. If undertaking a PPC campaign, as soon as you stop paying, your ads stop showing and the leads stop coming in. Although search engine optimization is more of a long-term strategy, you will not pay as much for results and they are much more long-lasting. This is why SEO an investment that will really pay off in the long run.

4. Build Brand Authority

Ranking highly on organic search listing signals to searchers that you are a leader in your industry. People trust organic listings a lot more than paid ads on Google, so if you are in the first position in organic searches for highly targeted keywords you will be viewed as a leader in your industry and this will build your brands authority.

5. Constant Traffic

One of the best things about SEO is that is works 24/7, unlike PPC where you may only be showing your ads during your opening hours to save budget. With SEO your organic listings will be shown at all hours of the day. These organic listings will bring in constant traffic to your website. A strong SEO strategy with a conversion optimized website has the potential to generate sales and leads around the clock for your business.

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