B2B Content Marketing Trends in 2020

B2B Content Marketing Trends in 2020

Now that you know the beginning of content marketing and its importance let us move to the day’s topic  – “B2B Content Marketing Trends in 2020.“

1) User will produce content

User 4.0 is a highly technical and demanding profile where they want much more than the right product and competitive prices. These users wish to top quality and outstanding service and wish to be part of the brand. With them, there are some advantages, such as increased engagement. It comes through the initiative to create excellent content and also by those who consume the content. Therefore, this user likes to participate and interact with these contents. Consequently, it requires much less work and investments in this practice since its target audience generates the content.

2) Emphasis on videos

It is one of the main trends in Content Marketing for 2020. When we think about content, we think mainly about blogs. But content can take many forms, including e-books, guides, case studies, kits, templates and checklists, videos, podcasts, webinars, and more. Videos allow you to offer detailed demonstrations of your products and services. It also creates tutorials for your products and even promotes future releases in a more engaging way. And let’s not forget about live broadcasts. They are an essential tool for creating genuine engagement with your followers. Therefore, the video is always very engaging and attracts a lot of public attention, even when combined with blog strategies. The important thing is that the content is valuable and relevant.

3) Highly targeted content

It may be something simple, but it points out how it will be increasingly complex to obtain a strategy in 2020. The majority of companies will invest more in Content Marketing, which can be considered one of the main trends for 2020. “Potential audience” is a term that is mostly used by B2B businesses. These B2B companies are significantly trying to understand their target audience’s real needs so that they can produce high-quality, relevant content. It is the latest mantra what companies are putting into their day to day content marketing strategies.

So, to increase conversions and increase brand awareness, marketers must create high-quality content with purpose and substance.

4) Use of voice and audio

Audio Marketing was part of the strategies in 2019. Therefore, even if the use was applied broadly, it was still a year of different design perspectives. Even so, everything points out that this trend will continue to grow, especially when we see that audio consumption on blogs has increased by 90%. The acceptance was positive. The users have the resources to consume audio content, so it is very likely that audio content will be extreme for 2020.

With unmatched effectiveness and one of the most profitable Return-on-investment (ROI) rates within the digital marketing landscape, it is no wonder that content marketing has become so popular with B2B companies. Amid the COVID-19 pandemic, about 70% of B2B marketers are more successful in using the content marketing strategy in 2020 than the previous year, 2019.

5) Episodic content with the personalized topic

Another trend for B2B content marketing is episodic content with a more personalized topic. How many people do you know who are following a TV series? Another right way to create compelling content is through series: tell a story in chapters that are linked by a narrative structure with suspense, climaxes, and breaks. This technique never fails to generate curiosity about your brand. People want to be treated like people, not just consumers or customers, and therefore reward brands that care about them.

A beautiful piece of content marketing can end up being a waste of time and money if no one sees it. Therefore, SEO should be a key piece in the content creation process. Remember that organic search helps generate not only consumers but also fans of your brand.

Conclusion:

Is your lead generation dropping? Ever wondered why your content is no longer outstanding or impacting your audience, despite having a perfect website and popular social media profiles? Maybe it is time to adapt to the latest B2B content marketing trends.

In general, content marketing is still a valuable strategy for most companies that aim to improve their brand awareness,“create trust with their audience”, and generate demand for their products and services. While some companies are experiencing growth problems along the way, they increasingly learn to do the most content marketing by documenting their strategy and having a trusted digital marketing partner who understands their content marketing goals.