It is a known fact that Search Engine Optimisation (SEO) ranking plays a poignant role in B2B digital marketing. Businesses are always hankering to enhance their ranking algorithm using the latest SEO tricks and techniques. In continuation with the same, Google is coming up with its Core Web Vitals in May 2021 and they will become the main ranking signals for search results. Let’s find out more about these new metrics that will change the whole SEO ranking game.
Google had announced in May 2020 that page experience signals would be a part of Google search ranking. These signals would determine if users like the interaction with a web page. One year later, Google is all set to roll out its new metrics for ranking called the Core Web Vitals. They include page experience along with the existing search signals of safe browsing, HTTPS-security and intrusive interstitial guidelines.
Google’s Core Web Vitals are real-world experience metrics that Google wants websites to imbibe. These metrics will answer questions like-
Basically, these three questions will rate user-experience while visiting a web page from a desktop device or a mobile phone.
In layman’
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