Client Overview:

• Client Name: Mordor Intelligence
• Website: www.mordorintelligence.com
• Project Duration: 2 years

Project Goals: Mordor Intelligence, a leading market research and consulting firm, approached us with the aim of enhancing their online visibility and organic search presence. The primary objectives of this 2-year SEO project were:

1. Increase Organic Traffic: Improve organic search rankings and drive targeted traffic to the website.
2. Boost Keyword Rankings: Enhance the website’s keyword rankings for industry-specific terms.
3. Build High-Quality Backlinks: Acquire high-authority backlinks to strengthen the website’s domain authority.
4. Optimize On-Page SEO: Enhance on-page optimization for better search engine visibility.
5. Content Strategy: Develop and implement a content strategy to establish the client as an industry thought leader.

SEO Strategy and Execution: Year 1 (Months 1-12)

1. Keyword Research: Comprehensive keyword research was conducted to identify valuable industry-specific keywords and phrases.
2. On-Page Optimization: Optimized meta titles, descriptions, header tags, and content on key landing pages for search engine optimization.
3. Technical SEO: Fixed technical issues, improved website speed, and ensured mobile-friendliness.
4. Content Strategy: Developed a content plan targeting long-tail keywords and industry-specific topics, regularly publishing high-quality blog posts, whitepapers, and market reports.
5. Backlink Outreach: Conducted outreach to acquire authoritative backlinks from industry-relevant websites.
6. Local SEO: Optimized Google My Business listing and local citations for better local search visibility.
7. Monthly Reports: Provided detailed monthly reports showcasing improvements in organic traffic, keyword rankings, and backlink acquisition.

Year 2 (Months 13-24)

1. Content Marketing: Continued to create valuable, industry-specific content to establish thought leadership.
2. Link Building: Ongoing outreach and link-building efforts to further strengthen the website’s backlink profile.
3. Competitor Analysis: Continuously monitored and analyzed competitors to adapt our strategy.
4. Mobile Optimization: Ensured a seamless mobile user experience for better rankings and user engagement.
5. SEO Audits: Regularly conducted SEO audits to identify and address any new technical issues.
6. Social Media Integration: Integrated social media marketing strategies to enhance brand visibility.
7. Monitoring and Adjustments: Continuously monitored Google algorithm updates and adjusted the strategy accordingly.

Results Achieved (Year 1 and 2):

• Organic Traffic Increase: Achieved a 150% increase in organic traffic.
• Keyword Rankings: Over 60% of target keywords ranked on the first page of search results.
• High-Quality Backlinks: Acquired 300+ high-quality backlinks from authoritative industry sources.
• On-Page SEO: Improved on-page SEO scores, resulting in better search visibility.
• Content Strategy: Successfully positioned Mordor Intelligence as a thought leader in the industry, leading to increased user engagement.
• Local SEO: Improved local rankings, resulting in increased foot traffic to the client’s physical offices.
• Mobile Optimization: Achieved a mobile page load time reduction of 30%, enhancing user experience and search rankings.

Conclusion: Over the course of this 2-year SEO project, our team successfully improved Mordor Intelligence’s online visibility and organic search presence. The project’s strategic approach led to substantial increases in organic traffic, keyword rankings, and high-quality backlinks. Mordor Intelligence’s enhanced online presence has solidified its position as a leading player in the market research and consulting industry, resulting in increased brand recognition and revenue growth.

For a more detailed report or to discuss future SEO strategies, please feel free to contact us.