Client: Union Diamond is an online diamond jeweler dedicated to bringing the world’s finest diamonds directly from the top cutting factories, thus ensuring its customers a vast selection of diamonds at incredible prices. Selected as one of Forbes magazine’s “Best of the Web” in the luxury shopping category, Union Diamond boasts an inventory of 40,000 individuals finely cut certified diamonds with prices ranging from $300 to $500,000, at times exceeding $1 million. Headquartered in Atlanta, Georgia, Union Diamond is a privately-held company with an online showroom as well as a flagship store in the historic Vining’s area of Atlanta.

Challenge: Union Diamond knew that there was an increase in online jewelry shopping. However, Union diamond wanted results for some very important keywords. Also, the pages on Union Diamond were dynamic, which made it difficult for search engines to access those pages. Also, there was not enough content on the jewelry products.

Solutions: One of the first things Curix InfoTech did was create landing pages for major products on the website and made sure that these pages were in HTML. This ensured that search engines could access the website. Further Curix InfoTech asked Union Diamond to have content on these product pages. Adding this content, helped with the ranking of these product pages. According to Scott Anderson, founder of Union Diamond, “The team at Curix InfoTech has been tremendously helpful. It’s like having your own SEO department in the house without all the hassles that go along with it.”

Results: Within 2 to 3 months there was a clear indication that SEO was kicking into gear. The continual tweaking of the website consistently improved traffic rankings. According to Scott, The partnership with Curix InfoTech has been an incredible help in our overall business development. Our traffic has continued to increase and our sales have soared. I would absolutely not like my competition to find about Curix InfoTech.