Client: CCAvenue is South Asia’s largest online payment gateway providing turnkey e-Commerce solutions to over three thousand five hundred e-Merchants. Some of its esteemed clients include Just New York Hotels, Indian Ministry of Information and Technology, Tatas, Press Trust of India, Mahindra, I.L.& F.S., Indian Express, Business Standard, Greenpeace, Transport Corporation of India. The company’s service is powered by proprietary technology that integrates online payment processing, fraud control, financial reporting, and tracking.

Challenge: Being a credit card processing company, CCAvenue could not allow access to any external company or entity to its website or servers. Since the web servers stored credit card information, figuring out a method to do changes to the CCAvenue website was a major task. Also, CCAvenue was not saving their website log files. This made it difficult to study search engine crawling frequency as well as measure top performing keywords.

Solution: A special content management system was created which allowed Curix InfoTech team access to the website source code. On Curix Team suggestion, CCAvenue webmaster team started maintaining website Raw Logs. Processing this information, helped Curix get crucial insights into the progress of the search engine optimization program.

Results: According to Mr. Vivek Nayak, Chief Operating Officer, CC Avenues Inc, To say that Curix’s work has been successful with a real understatement. Without any traditional marketing channels in place or extra visibility efforts, CC Avenues has now grown to become the #1 player in South Asia in just 5 years of existence. This has largely been possible due to the efforts and commitment put in by Curix InfoTech team. We get about 5 signups every day and the sole credit goes to the SEO work that has gone into the site.