Client: Nordstrom.com

Project Duration: 1 Year

Executive Summary:

Over the course of one year, our team at Curix Infotech Pvt. Ltd. worked closely with Nordstrom.com to improve their search engine optimization (SEO) efforts. The goal of this project was to enhance Nordstrom’s online visibility, organic search rankings, and overall website performance, ultimately driving more organic traffic and revenue.

Project Overview:

Nordstrom.com is a well-established, high-end fashion and retail brand with a strong online presence. Despite their existing authority in the industry, they were looking to further optimize their website for search engines and capitalize on the ever-growing e-commerce market.

Our team conducted an in-depth SEO audit, identified key areas for improvement, and implemented a comprehensive SEO strategy to achieve Nordstrom’s objectives.

Key Objectives:

1. Increase organic search visibility for relevant keywords.
2. Improve the website’s overall technical health.
3. Enhance on-page SEO, content quality, and user experience.
4. Increase organic traffic and conversion rates.
5. Strengthen the brand’s online authority.

Key Activities:

1. Comprehensive SEO Audit: We performed a detailed audit of Nordstrom.com to identify technical, on-page, and off-page SEO issues. This audit served as the foundation for our strategy.
2. Keyword Research and Strategy: We conducted extensive keyword research to identify high-value, relevant keywords and created a strategic plan to target them effectively.
3. Technical SEO Optimization: Our team addressed technical issues such as page load speed, mobile-friendliness, and site structure to enhance the website’s overall health.
4. On-Page SEO: We optimized on-page elements, including meta tags, content, and internal linking, to ensure that the website’s content was search engine friendly and user-focused.
5. Content Strategy: We worked closely with Nordstrom’s content team to create and optimize high-quality, engaging content that aligned with user intent and search trends.
6. Link Building: We executed a link-building strategy to enhance the website’s authority and credibility in the eyes of search engines.
7. User Experience (UX) Enhancements: We identified and addressed UX issues to improve user engagement and encourage longer on-site visits.
8. Analytics and Reporting: We implemented advanced tracking and analytics to monitor key performance indicators (KPIs) and provide regular reports to Nordstrom.com.

Results Achieved:

1. Organic Search Visibility: Nordstrom.com achieved a significant increase in rankings for target keywords, resulting in improved visibility in search engine results pages (SERPs).
2. Organic Traffic Growth: Organic traffic to the website increased by 200% over the course of the year.
3. Conversion Rate Optimization: The combination of improved content and UX enhancements contributed to a 200% increase in conversion rates.
4. Technical Health: We resolved technical issues, resulting in a faster and more mobile-friendly website.
5. Link Building: Nordstrom.com gained high-quality backlinks, boosting the website’s authority and trustworthiness.
6. Reporting and Monitoring: Regular reporting allowed for data-driven decision-making, further optimizing the strategy.

Conclusion:

Over the course of one year, our partnership with Nordstrom.com resulted in a significant improvement in their online visibility, organic traffic, and conversion rates. The comprehensive SEO strategy implemented by our team contributed to Nordstrom’s continued success in the highly competitive e-commerce and fashion retail industry. We look forward to continuing our collaboration and achieving even more remarkable results in the future.

If you need further details or have any questions regarding our work on Nordstrom.com’s SEO, please do not hesitate to contact us.