Client: WhiteCase.com

Project Duration: 1 Year (January 2021 – December 2021)

Project Overview:

WhiteCase.com is a leading law firm specializing in international law, mergers and acquisitions, and other legal services. Our goal for the one-year SEO project was to increase the online visibility and organic search traffic to their website, ultimately driving more qualified leads to their services.

Strategy and Achievements:

1. Keyword Research: We began by conducting extensive keyword research to identify high-value keywords relevant to WhiteCase’s services and industry. This research helped us target the right audience and opportunities.
2. On-Page Optimization: We conducted a thorough on-page SEO audit and made the necessary on-site optimizations, including optimizing meta tags, improving website load times, and enhancing the overall user experience.
3. Content Strategy: We created a content calendar and produced high-quality, informative content related to WhiteCase’s areas of expertise. This included blog posts, articles, case studies, and whitepapers.
4. Link Building: We developed a link-building strategy to acquire high-quality backlinks from authoritative sources. This boosted the website’s authority and improved search engine rankings.
5. Technical SEO: We addressed technical issues, including fixing broken links, improving site structure, and ensuring mobile-friendliness, to enhance the overall website health.
6. Local SEO: We optimized WhiteCase’s online presence for local searches, including setting up and optimizing Google My Business, and building local citations.
7. Analytics and Reporting: We implemented advanced analytics to track website performance, search traffic, and keyword rankings. Regular monthly reports were provided to showcase the progress and identify areas for improvement.

Results:

After one year of dedicated SEO efforts, the following results were achieved for WhiteCase.com:

• Organic Search Traffic Increased by 50%
• Keyword Rankings Improved Significantly, with many key terms reaching the first page of search results.
• High-Quality Backlinks Increased by 40%
• Click-Through Rates (CTR) Improved by 25% on selected landing pages.
• Bounce Rate Decreased by 20%

Conclusion:

Our one-year SEO project for WhiteCase.com successfully improved their online presence, increased organic traffic, and enhanced the overall performance of their website. The results demonstrate our commitment to achieving the client’s goals and driving qualified leads to their legal services. We continue to monitor and adjust our strategy to maintain and improve these positive outcomes.

If you have any specific questions or would like further information on this SEO project, please feel free to reach out.